Same-day delivery Mon–Sat · Order before 1.30pm
Flowers on Norton St Meta plan
October 2026

A plan for Penny · prepared by Uppercut Digital

Your Instagram is better than your ads.

So let's run your Instagram.

Pink and red armful with orchids, held outside the Norton St shop Inside the shop: shelves, waratahs and peonies in white buckets White phalaenopsis and disbud chrysanthemums in a ribbed white vase
9,716Instagram followers
4photos behind today's ads
66Meta sales in 30 days
~16orders a day in Sept. Goal: 25

What you've told us

The ads don't look like you.

"Boring."
"Off brand."
"That's not the flower."

Today vs. your Instagram

Same florist. Two different brands.

Your ads now

Same shot, same fence
Current ad: yellow rose and wattle bouquet in white wrap Current ad: pink and magenta bouquet in black wrap against a fence Current ad: orange dahlia bouquet in white wrap Current ad: green cymbidium orchids against timber Current ad: white cymbidium arrangement against timber Current ad: pink cymbidium with monstera leaves

Your Instagram

The shop, the range, your black wrap
Shop interior with waratahs and peonies Coral peony bunch King protea, orchids and roses in a black wrap Armful with Norton ribbon on Norton St Pink bunches in rainbow wrap in the shop buckets Pink ballroom event styling

The new look

Four kinds of ad, all from your feed.

The shop

Norton St, inside and out.

The statement

Big, luxe pieces.

In season

What's in this week.

Just because

Everyday bunches.

Mock-ups · drafts for your OK

How they'd look in the feed.

flowersonnortonstSponsored
Shop interior with waratahs and peonies
Shop now›
Fresh this week on Norton StWaratahs and peonies, straight from our Leichhardt shop.
flowersonnortonstSponsored
Coral peony bunch
Shop now›
Peony season is shortCoral peonies, bunched by hand. Here for a few weeks only.
flowersonnortonstSponsored
White orchids in a white vase
Shop now›
For when it has to be unforgettableWhite orchids, arranged in Leichhardt.
flowersonnortonstSponsored
Pink and red armful with orchids on Norton St
Order today›
Forgot? There's still time.Order by 1.30pm for same-day delivery, Mon–Sat.
flowersonnortonstSponsored
King protea and orchids in a black wrap
Shop now›
Birthday, sortedProtea and orchids in our signature black.
flowersonnortonstSponsored
Pink bunches in rainbow wrap
Shop now›
A little bunch, just becauseStraight from our shop buckets.
3 / 6

More than a photo · four formats to test

Mix it up. Keep what sells.

flowersonnortonstSponsored
Pink and red armful with orchids on Norton St
Flowers on Norton StForgot?Order by 1.30pm.
Delivered today.Mon–Sat · within 25km of Leichhardt
Order now›

Overlay · the reminder

flowersonnortonstSponsored
Coral peony bunch
Flowers on Norton StPeony season
is short.In the shop for a few weeks
Shop now›

Overlay · in season

flowersonnortonstSponsored
Pink bunches

Soft & pink Shop ›

Coral peonies

Coral Shop ›

White orchids

All white Shop ›

Protea in black wrap

Moody Shop ›

Pick a colour.
We'll do the rest.Order by 1.30pm · Mon–Sat

All flowers Shop ›

Carousel · pick your colour (swipe)

flowersonnortonstSponsored
Animated
Shop now›

Animated · 12 sec, her own photos

Each format runs side by side for two weeks. We keep the winners and cut the rest.

Trial reel · 14 seconds

Movement, without a photo shoot.

Made only from photos and video you already have. Press play.

Brand standards for Meta

Six rules every ad passes.

Your photos only

No stock, no AI flowers.

The photo decides the words

Name only what you can see.

Show the shop

Every week, at least one ad.

Your look

Black, white, your logo only.

Fresh every fortnight

New photos in rotation.

You approve everything

Nothing goes live without your OK.

Where the ads show

Only where you deliver.

15km around the shop. We still deliver to 25km, but the ads stay close to home.

Map of Sydney with a blue 15 kilometre circle around the Leichhardt shop, reaching Parramatta, Chatswood, Bondi and Botany Bay
Map © OpenStreetMap contributors

Key dates

The florist's year, planned ahead.

Fri 30 Oct

Teachers' DaySmall

Ads 23–30 Oct

Nov – early Dec

Graduations & formalsMedium

Ads 2 Nov – 5 Dec

Fri 27 Nov

Black Friday weekMedium

Ads 23–30 Nov

Fri 25 Dec

ChristmasBig

Ads 1–24 Dec

Sat 6 Feb

Lunar New YearMedium

Ads 27 Jan – 6 Feb

Sun 14 Feb

Valentine's DayBiggest

Ads 1–13 Feb · a Sunday, so delivery Fri 12 or Sat 13

Mon 8 Mar

Women's DayMedium

Ads 1–8 Mar

Fri 26 Mar

EasterSmall

Ads 18–25 Mar

Sun 9 May

Mother's DayBig

Ads 26 Apr – 8 May

Sun 5 Sep

Father's DaySmall

Ads 26 Aug – 4 Sep

The next six weeks · mock-ups for your OK

Three dates. The ads we'd run.

Fri 30 Oct · ads 23–30 Oct

Teachers' Day

A small thank-you, sent to school.

Why it helpsWeekday orders in a quiet week.
flowersonnortonstSponsored
Orange roses, dahlias and lilies held in a hand
Flowers on Norton StThank you,
teacher.Teachers' Day is Friday.Sending to a school? Order by 12pm
Order now›

Feed

flowersonnortonstSponsored Flowers on Norton St Teachers' Day
is Friday. A pink bunch held up outside the Norton St shop School delivery · order by 12pm Send a thank-you

Story

Nov – early Dec · ads 2 Nov – 5 Dec

Graduations & formals

Flowers for the photo. Delivered, or picked up on Norton St.

Why it helps23 Sep hit 28 orders from graduations, with no ads behind it. This time there will be.
flowersonnortonstSponsored
Peach roses and gerberas in a white wrap, held up in front of a face
Flowers on Norton StThey made it.
Make the photo.
Shop now›

Feed

flowersonnortonstSponsored Flowers on Norton St Graduation
this week? Red roses and magenta orchids held in both arms Mon–Sat · order by 1.30pm Shop now

Story

Fri 27 Nov · ads 23–30 Nov

Black Friday week

Everyone's shopping. We sell the gift, not a discount.

Why it helpsRetail spend jumps for two weeks. We raise the budget and roll straight into Christmas.
flowersonnortonstSponsored
Red and white roses in a black wrap
Flowers on Norton StBlack Friday,
in black.Our signature wrap.Mon–Sat · order by 1.30pm
Shop now›

Feed

flowersonnortonstSponsored Flowers on Norton St A gift that
arrives today. Green orchids and dark callas in a black wrap Mon–Sat · order by 1.30pm Shop now

Story

What they're running · Meta Ad Library, 21 Oct

Fig & Bloom and Pearsons. And where you win.

The two names you mentioned, from their live ads in Australia this week. Tap any ad to open it in the Ad Library.

Fig & Bloom

About 38 live ads. A national brand selling same-day delivery in Melbourne, Sydney and Brisbane. Polished, design-led copy, lots of reviews, a flower club with member perks, and a 1pm cut-off.

Fig & Bloom ad with five-star reviewsRated by 180k+ happy customersReviews do the selling. Running since June. Fig & Bloom ad against red rosesAgainst the dozen red rosesA florist with opinions. Taste is the hook. Fig & Bloom video adSomeone was thinking about youVideo. Members get 20% more stems. Fig & Bloom video adSkip the sadness, get bloomsSelf-gifting. Order before 1pm.

Pearsons Florist

12 live ads, all launched 15–16 Oct. Billed as "Melbourne's favourite local florist", family owned since 1969. Heavy on hampers and add-ons, lots of video, and a 2pm cut-off on almost every ad.

Pearsons birthday adBirthday BloomsFlowers plus treats plus bubbles. Pearsons adWhen words are hardThree generations. Order by 2pm. Pearsons hamper adGift hampers delivered todayCandles, chocolates and wine with the flowers. Pearsons baby hamper videoForgot? We’ve got you.Baby hampers, same-day hospital delivery.

Where Flowers on Norton St wins

A real shop, close byNeither of them is a Leichhardt shop. Our ads only run near you, with your shopfront and your street in them.
Your own photosTheir ads look like studio catalogues. Yours come from your feed: the buckets, the black wrap, the actual bunches people get.
A later cut-off for homesOrder by 1.30pm for same-day delivery Mon–Sat, against Fig & Bloom's 1pm. Every reminder ad will say it plainly.